Archives For Social Media

How To Improve Facebook EdgeRank

Do you ever have an update that would be awesome for the ladies that follow your page but would probably annoy the fellas and put you in jeopardy of being “unliked”?

Do you ever need to update fans from a certain city but don’t want to bother fans everywhere else?

Do you want to connect with your spanish speaking followers in their language?

Do have an idea for a special update for your baby boomer fans that your younger fans might not understand? Continue Reading…

Last month I had a conversation with the Chief Marketing Officer of Target, Jeff Jones, over Twitter about social media in business. We discussed the article If Your CMO Isn’t Social, How Can You Have a Social Business, in which Jure Klepic points out that only 20% of Fortune 100 CMO’s are active on any social media networks. He claims that the majority of CMO’s are either waiting for the fad to pass, or are ill-equipped to lead their company to success with social media. Continue Reading…

Do You Need a Digital Marketing Agency?

As professionals running a digital marketing agency, we live in our own bubble just as much as people in any other industry. Every time we see a company’s Facebook page or new website, we see things that we could have done better or opportunities that the company has missed. This is our field of expertise. This is what we do. One common mistake that I think all digital marketing professionals make is thinking every business needs one of us controlling everything for them. Continue Reading…

This post was originally published on SocialBrandU.

This might be an embarrassing fact about myself, but if you ask me what my top 10 favorite movies of all time are, Christmas movies will take up a majority of the list. From the time I finish Thanksgiving dinner until New Years, I pack in as many Christmas movies as possible! As I’ve been watching my favorites this year, I’ve picked up on a few valuable social marketing lessons we can all learn from. Continue Reading…

This weekend I was watching football (Go Gators!) and the commentators were talking about a particular player and what he brought to the team. They talked about his touchdowns and rushing yards, and play making abilities. All the reasons you recruit a player.

But then they started talking about his intangibles – what he brings to the team that doesn’t show up in his scouting report or post game stats. They talked about his work ethic, how he makes players Continue Reading…

What makes me passionate about my job is my belief that social media can help bring back the small town feel we lost along the way. I grew up near a small town in Florida named Clermont. Our claim to fame was our hills of citrus groves, and our community was largely made up of small and family run businesses. But, over the years the citrus groves were hit hard by freezes, and as Orlando started to creep closer they were replaced by subdivisions, and large corporations started pushing out the little guys. Corporations whose branding we are bombarded with wherever we go, but who are not Continue Reading…

This week I watched this Q & A with a small panel of business experts on MSNBC. One of the questions was:

“Everywhere I turn, I hear and read that you need to use social media to reach the maximum potential of your business. I have signed up with Facebook, Twitter, LinkedIn, and Google, but I cannot find a user manual on any of the sites. I know kids today are born with this knowledge, but what can an old guy like me do to find out how to use these sites to promote my business.” -Tony

I was surprised at the advice the “old guy” on the panel, Jay Goltz of The Goltz Group, gave to this business owner. He essentially said to hand over the social media tasks for your business to a college intern, and seemed to imply that using social media for marketing is a waste of this business owner’s time. Judging by his own website and social media presence (or lack thereof), he Continue Reading…

“Today I don’t feel like doing anything, I just wanna lay in my bed… Oh yes, I said it. I said it cause I can.”

No you can’t.

“We all love Social Media, Right?”
“Well of course, I mean, I think so.. it can be kind of overwhelming.”
Think about it, you have Facebook, Twitter, LinkedIn, Google+, and all of those comments on your blog/website to maintain. That can be a lot in one day, when all you really want is to build an intrigued community. So what has our solution been? We’ve found easier ways to manage everything. (That my friends, may be our downfall.) Continue Reading…

Last week, someone sent me an article featured on Mashable and written by a guy named Alex Goldfayn. Goldfayn is an author, speaker, and consultant to consumer electronics companies in the area of marketing. The title of the article was: 5 Reasons Social Media is Ruining Marketing. As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers. Continue Reading…

Give More Resources To Social Media!

A little while back I had a great talk with a friend about nonprofits using Social Media. We both came to the conclusion if nonprofits are not using social media right now, they seem suspect to the world we live in. Yet, there seems to be a lot of talking going on these days about whether it is worth a nonprofits time to be using Social Media. Let me be clear with you: in my opinion all nonprofits, if they are not already using Social Media, should make time NOW! Really the question should not be: “Is Social Media worth the time?” but “how can we give more time to Social Media, starting today?” Continue Reading…