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The Yoga of Email Marketing

Tim Prunyi —  December 12, 2012 — 1 Comment

My yoga teacher complained to me one day about how nobody showed up to her latest workshop. She is a fairly successful teacher with many regular classes at gyms and local studios, but one of the biggest ways to stand out as a yoga teacher is to host workshops. She was especially upset because she chose the subject for the workshop based on what many of her students were asking for, which was an introduction to inversions (yoga poses that include things like headstands and handstands). The concept was solid. She gave her students exactly what they had asked for, but nobody showed up. Why? Continue Reading…