How To Improve Facebook EdgeRank

Do you ever have an update that would be awesome for the ladies that follow your page but would probably annoy the fellas and put you in jeopardy of being “unliked”?

Do you ever need to update fans from a certain city but don’t want to bother fans everywhere else?

Do you want to connect with your spanish speaking followers in their language?

Do have an idea for a special update for your baby boomer fans that your younger fans might not understand? Continue Reading…

Last month I had a conversation with the Chief Marketing Officer of Target, Jeff Jones, over Twitter about social media in business. We discussed the article If Your CMO Isn’t Social, How Can You Have a Social Business, in which Jure Klepic points out that only 20% of Fortune 100 CMO’s are active on any social media networks. He claims that the majority of CMO’s are either waiting for the fad to pass, or are ill-equipped to lead their company to success with social media. Continue Reading…

Do You Need a Digital Marketing Agency?

As professionals running a digital marketing agency, we live in our own bubble just as much as people in any other industry. Every time we see a company’s Facebook page or new website, we see things that we could have done better or opportunities that the company has missed. This is our field of expertise. This is what we do. One common mistake that I think all digital marketing professionals make is thinking every business needs one of us controlling everything for them. Continue Reading…

One of the top SEO techniques and my favorite way to consistently guide traffic to my website and build my follower base on social media is through blog commenting. Blog commenting is a natural link building SEO technique as long as you are following SEO best practices. In fact over the past 8 months, 20% of my website referral traffic has come from comments that I have made on other blog posts. If you are wondering how to get people to visit your website, commenting on other industry blogs or blogs that your target audience frequents is a great place to start. Here are some best practices for blog commenting: Continue Reading…

Want to get a jump on improving your digital customer service in 2013? Though they are basic, if you focus on these four suggestions and build on them, you will get to this point next year and see that your bottom line has improved dramatically as a result. Continue Reading…

The Yoga of Email Marketing

Tim Prunyi —  December 12, 2012 — 1 Comment

My yoga teacher complained to me one day about how nobody showed up to her latest workshop. She is a fairly successful teacher with many regular classes at gyms and local studios, but one of the biggest ways to stand out as a yoga teacher is to host workshops. She was especially upset because she chose the subject for the workshop based on what many of her students were asking for, which was an introduction to inversions (yoga poses that include things like headstands and handstands). The concept was solid. She gave her students exactly what they had asked for, but nobody showed up. Why? Continue Reading…

Social media doesn’t work.

I’m sure this statement may start lot of controversy, but I’m looking forward to it. There is so much talk today about how social media is important to businesses. I agree that it plays a pivotal role, but not as much or is it as important as many believe it to be.

Case in point: you have an e-commerce website. You are proud of your product but you’re not seeing the amount of sales you would like to see. So, you talk to a friend about it and they tell you the reason why you’re not getting any sales is because you’re not on Facebook or Twitter. So, you jump online and you get on Facebook and Twitter and you start tweeting and posting about your products every chance you get. But when you still don’t have any sales you go back to your friend and he tells you “Well, the new things are Google Plus and Pinterest. If you’re not on there, that’s why your sales are low. So now you jump on Pinterest and Google Plus and start posting and pinning, but you still don’t see any sales. Continue Reading…

byrd's cookies in savannahThis weekend my boyfriend and I visited Savannah, GA and stopped by Byrd’s Famous Cookies to pick up a tin of their delicious Scotch Oatmeal cookies. When we checked out with the cashier, she let us know that she was putting a flyer in the bag that had their web address on it, and informed us that we can order their cookies online anytime throughout the year and have them delivered to our home. Continue Reading…

This post was originally published on SocialBrandU.

This might be an embarrassing fact about myself, but if you ask me what my top 10 favorite movies of all time are, Christmas movies will take up a majority of the list. From the time I finish Thanksgiving dinner until New Years, I pack in as many Christmas movies as possible! As I’ve been watching my favorites this year, I’ve picked up on a few valuable social marketing lessons we can all learn from. Continue Reading…

This weekend I was watching football (Go Gators!) and the commentators were talking about a particular player and what he brought to the team. They talked about his touchdowns and rushing yards, and play making abilities. All the reasons you recruit a player.

But then they started talking about his intangibles – what he brings to the team that doesn’t show up in his scouting report or post game stats. They talked about his work ethic, how he makes players Continue Reading…