Do You Need a Digital Marketing Agency?

As professionals running a digital marketing agency, we live in our own bubble just as much as people in any other industry. Every time we see a company’s Facebook page or new website, we see things that we could have done better or opportunities that the company has missed. This is our field of expertise. This is what we do. One common mistake that I think all digital marketing professionals make is thinking every business needs one of us controlling everything for them. Continue Reading…

The Yoga of Email Marketing

Tim Prunyi —  December 12, 2012 — 1 Comment

My yoga teacher complained to me one day about how nobody showed up to her latest workshop. She is a fairly successful teacher with many regular classes at gyms and local studios, but one of the biggest ways to stand out as a yoga teacher is to host workshops. She was especially upset because she chose the subject for the workshop based on what many of her students were asking for, which was an introduction to inversions (yoga poses that include things like headstands and handstands). The concept was solid. She gave her students exactly what they had asked for, but nobody showed up. Why? Continue Reading…

Social media doesn’t work.

I’m sure this statement may start lot of controversy, but I’m looking forward to it. There is so much talk today about how social media is important to businesses. I agree that it plays a pivotal role, but not as much or is it as important as many believe it to be.

Case in point: you have an e-commerce website. You are proud of your product but you’re not seeing the amount of sales you would like to see. So, you talk to a friend about it and they tell you the reason why you’re not getting any sales is because you’re not on Facebook or Twitter. So, you jump online and you get on Facebook and Twitter and you start tweeting and posting about your products every chance you get. But when you still don’t have any sales you go back to your friend and he tells you “Well, the new things are Google Plus and Pinterest. If you’re not on there, that’s why your sales are low. So now you jump on Pinterest and Google Plus and start posting and pinning, but you still don’t see any sales. Continue Reading…