Archives For

How To Improve Facebook EdgeRank

Do you ever have an update that would be awesome for the ladies that follow your page but would probably annoy the fellas and put you in jeopardy of being “unliked”?

Do you ever need to update fans from a certain city but don’t want to bother fans everywhere else?

Do you want to connect with your spanish speaking followers in their language?

Do have an idea for a special update for your baby boomer fans that your younger fans might not understand? Continue Reading…

Last month I had a conversation with the Chief Marketing Officer of Target, Jeff Jones, over Twitter about social media in business. We discussed the article If Your CMO Isn’t Social, How Can You Have a Social Business, in which Jure Klepic points out that only 20% of Fortune 100 CMO’s are active on any social media networks. He claims that the majority of CMO’s are either waiting for the fad to pass, or are ill-equipped to lead their company to success with social media. Continue Reading…

One of the top SEO techniques and my favorite way to consistently guide traffic to my website and build my follower base on social media is through blog commenting. Blog commenting is a natural link building SEO technique as long as you are following SEO best practices. In fact over the past 8 months, 20% of my website referral traffic has come from comments that I have made on other blog posts. If you are wondering how to get people to visit your website, commenting on other industry blogs or blogs that your target audience frequents is a great place to start. Here are some best practices for blog commenting: Continue Reading…

byrd's cookies in savannahThis weekend my boyfriend and I visited Savannah, GA and stopped by Byrd’s Famous Cookies to pick up a tin of their delicious Scotch Oatmeal cookies. When we checked out with the cashier, she let us know that she was putting a flyer in the bag that had their web address on it, and informed us that we can order their cookies online anytime throughout the year and have them delivered to our home. Continue Reading…

This post was originally published on SocialBrandU.

This might be an embarrassing fact about myself, but if you ask me what my top 10 favorite movies of all time are, Christmas movies will take up a majority of the list. From the time I finish Thanksgiving dinner until New Years, I pack in as many Christmas movies as possible! As I’ve been watching my favorites this year, I’ve picked up on a few valuable social marketing lessons we can all learn from. Continue Reading…

This weekend I was watching football (Go Gators!) and the commentators were talking about a particular player and what he brought to the team. They talked about his touchdowns and rushing yards, and play making abilities. All the reasons you recruit a player.

But then they started talking about his intangibles – what he brings to the team that doesn’t show up in his scouting report or post game stats. They talked about his work ethic, how he makes players Continue Reading…

What makes me passionate about my job is my belief that social media can help bring back the small town feel we lost along the way. I grew up near a small town in Florida named Clermont. Our claim to fame was our hills of citrus groves, and our community was largely made up of small and family run businesses. But, over the years the citrus groves were hit hard by freezes, and as Orlando started to creep closer they were replaced by subdivisions, and large corporations started pushing out the little guys. Corporations whose branding we are bombarded with wherever we go, but who are not Continue Reading…

This week I watched this Q & A with a small panel of business experts on MSNBC. One of the questions was:

“Everywhere I turn, I hear and read that you need to use social media to reach the maximum potential of your business. I have signed up with Facebook, Twitter, LinkedIn, and Google, but I cannot find a user manual on any of the sites. I know kids today are born with this knowledge, but what can an old guy like me do to find out how to use these sites to promote my business.” -Tony

I was surprised at the advice the “old guy” on the panel, Jay Goltz of The Goltz Group, gave to this business owner. He essentially said to hand over the social media tasks for your business to a college intern, and seemed to imply that using social media for marketing is a waste of this business owner’s time. Judging by his own website and social media presence (or lack thereof), he Continue Reading…

You’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. If you’ve accepted the fact that your website will only get up to the 10th page – DON’T! There are a lot of things you can do to move your website further up in search engine results, if you are willing to put in a little work. The payoff will be occupying the most valuable real estate on the web! Here are 12 ways real estate agents can move up in search results: Continue Reading…

Last week, someone sent me an article featured on Mashable and written by a guy named Alex Goldfayn. Goldfayn is an author, speaker, and consultant to consumer electronics companies in the area of marketing. The title of the article was: 5 Reasons Social Media is Ruining Marketing. As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers. Continue Reading…